National Management Seminar On CSR,17th December,2010
For many years community development goals were philanthropic activities that were seen as separate from business objectives, not fundamental to them; doing well and doing good were seen as separate pursuits. But what many of the organizations are learning today is that, cutting edge innovation and competitive advantage can result from weaving social and economic commitments into business strategy from the beginning said noted litterateur and MP Dr. Prasanna Patasani. Inaugurating the National Management Seminar on CSR has not only staged a revolutionary upsurge of social responsibility among the business tycoons but also signaled as the harbinger of a new era ; the era of responsible existence of the corporate world . Addressing this seminar the Director ( Finance ) of Mahanadi Coalfields Ltd. Shri Kulamani Biswal said this long journey to ensure the existence of committed corporate houses has also traversed through the complex path of socio-economic , political and legal turmoil and thereby generating many aberrations that hinder the path of achieving CSR’s mandated objectives today .Gracing the occasion the Military Attaché in Indian Embassy at Iraq , Brigadier L.C.Pattnayak said that CSR today has become much ritualistic panacea to get rid of corporate misdemeanors . The debate that has raised many eyebrows in public and private forum involving the governance system, industry, academia and the greater civil society has been a pendulum swinging between the antitheses that it is more of an eye-wash and window – dressing and the thesis that it’s intended to bring meaningful changes in the life of millions we are working with. Although business exists and exists primarily for profit. But after earning profit, a business organization can not abdicate its social responsibility by only appeasing the shareholders. It has to be equally concerned for the stakeholders, those are directly or indirectly linked to it, either influenced or affected by it in any manner said Shri Vivek Pattanayak, Former Director of United Nations’ ICAO and Chairman of NMS-2010. The Group Director ASBM, Prof.Biswajeet Pattanayak said that the post recession scenario, entrusts the corporate to wait for a while and ponder over. Where are they moving in achieving the goal of public welfare and development of vulnerable masses? The sub themes was based on ‘Responsible Existence of Corporate ‘ and ‘Public Private Partnership ‘was addressed by eminent speakers including Head of UNDP-Orissa , Dr.Ambika Prasad Nanda , Head of CSR , Jindal Steel & Power Shri Prasanta Hota, CEO of Bhubaneswar Stock Exchange Shri Debaraj Biswal , Head of Plan International – Orissa Shri Tusar Ray , noted Chartered Accountant and development specialist Shri Manoj Fogla , Head of Administration & HR – ESSAR group , Orissa Shri Parthasarathi Mishra and Consultant to World Bank Project , Ministry of W & CD , Govt . of India Shri Sasank Grahacharjya. Dean of ASBM Prof.Kalyan Shankar Ray proposed a vote of thanks. Prof, Girish Prasad Swain the Convener of the National Management Seminar on CSR, had earlier introduced the guests and the speakers. This National seminar was attended by students and faculty members from institutions of management and industry representatives in large numbers.